You have an idea for an image creatives for your advertising campaign and you turn to artificial intelligence (AI) for help. You enter a request, wait a few seconds, but you don’t get exactly what you wanted. The image does not suit your style, does not place the accents in the right way, etc. Sound familiar?
Now we will reveal the secret of the amazing results of using AI – the problem is not in the tool, but in the accuracy of the prescribed query.
What and how to write in prompts for Midjourney to get the desired photo creative?
Let’s start from the beginning and understand what a prompt is and how to use it correctly.
The prompt in the Midjourney bot is the base. If no joke – this is the request that you enter in the message window on the server. However, it is worth understanding that if you simply write “a man drinking coffee”, then at the output you will get a general image created in an arbitrary style, without details and any specifics.
How to formulate an effective tip to midjorney – tips from AiLookUP
To get a cool advertising creatives that will meet your needs, it is worth using the following scheme – first we describe the main character or object, then – the necessary details, after that – what background will everything be on, in what style to perform the generation and image parameters (mainly here we write the aspect ratio or the degree of detail).
Important: we separate all description blocks with two colons with spaces on both sides. Most users use commas for this, but with colons the neural network understands the query much better.
This is a basic outline for creating a tooltip, but you can adapt it to suit your needs. However, we will focus on how to correctly formulate this or that block to get the coolest image possible. The Midjourney query allows you to enter about 6,000 characters, so there’s plenty of room to run around.
Consider these features when creating a tip for the Midjourney bot:
1. Add specific details
Enter everything you consider important – color, shape, age, mood, and more. Instead of asking “a man drinking coffee,” write, for example, “a dark-haired man in his 30s drinking coffee from a large white cup.” Less scope for AI fantasy – more specifics.
2. Do not overdo it
Details help, but don’t write too long queries – AI can get confused and not take everything into account. Do not repeat words or mention the same topic twice.
For example: “A man with dark hair looks sleepy, so he drinks coffee from a white large cup” is better shortened to “A sleepy dark-haired man drinks coffee from a white large cup.”
3. Do not forget about the light
The same plot will turn out to be radically different in terms of mood and perception if you change the light scheme.
Here is an example of how lighting changes perception. The image with the surrounding darkness creates a feeling of a romantic, somewhat chamber atmosphere. However, the photo of a salad of vegetables and greens is more about health and sports. It would be nice, for example, for a visual for a vegan cafe. Therefore, such photos should have more light, bright colors. Specify this in the bot’s prompt. Outline whether it is natural lighting during the day, whether it is an LED lamp, etc.
Example: volumetric light, cinematic lighting
Do not forget to write down the colors you need. Use your company’s corporate colors or those you want to emphasize.
4. Find a reference
Make it easy for Midjourney and add the URL of the image creative you want to get a similar style. For example, you prepare a creative for an architectural company. Show the bot your sketches or previous works. Enter the level of their desired similarity and wait for the result.
Query format:/imagine keyword: –iw: <similarity number>
You can also specify the style of a particular artist or photographer. Don’t know who to choose, instead like the style of a movie or other work of art? Specify it.
To avoid direct copying, try to describe the style, rather than just stating its name or author. You can think for yourself or use the Chat GPT and add key features to the Midjourney tooltip.
5. Do not use negative words
Artificial intelligence(ai) will probably skip the words “not”, “without” and the like and vice versa will add what you wanted to exclude. Therefore, if you want an image of a man with a cup of coffee, but without a window in the background, then just describe what the background should be, but do not mention the window at all.
If you cannot do without minus words, then try to specify them at the end of the prompt (in parameters). Specify the item or color you do not need after the “–no” prompt. However, this is no guarantee that Midjourney will not draw this detail.
6. Specify the priority
If you need to take an image that will have more than one subject or character, prioritize. Tell the AI that it should pay more attention to.
For example, you want lions and zebras in the same image. Who should be more? Add ::1 or ::2 as appropriate for the beast’s name. Or you are looking for creative for a cosmetics brand. What products should be more in the photo? Small or large cans, emphasis on them or on the packaging? Specify it.
7. Use technical terms
Add technical photography terms to your prompt. For example, specify the lens type, shutter speed or camera name to get images with similar characteristics.
Also try the queries photorealistic, ultra photoreal, ultra detailed, intricate details to specify the required level of detail or realism.
8. Set the degree of detail of the picture
To do this, add the parameter –s <required number> to the end of the prompt
The default setting is 100. You can change this value from — s 0 all the way up to — s 1000.
9. Add a level of abstraction
This parameter ranges from 0 to 100. To increase or decrease the level of abstraction in the image, specify –chaos <required number>
10. Specify the quality and resolution of the creative photo
To specify the original resolution of creative, use the following keywords: 8K, 4K, photoreal, ultra photoreal, ultra detail, intricate details, etc. Or specify a query of the type –q <required number>. Where “q” is quality, that is, the quality of the photo.
So back to where we started – how do you create ad creative with MidJorney? Everything is simple – open the bot and start describing the image you need. The main thing is to take into account as many details as possible, but do not confuse the AI. Write specifically and to the point.
Create advertising creatives with MidJorney easely!
We are confident that by following our step-by-step guide, you will be able to confidently apply this practice to real cases related to marketing activities. Create advertising creatives with MidJorney easely! Write a comment if you liked this article and share it on social networks, instant messengers and groups.
To sum it all up: Be sure to specify the details of your request! We believe AI can improve your ad experience. The main thing is to understand the principles of working with him. Creativity will be excellent and you will be satisfied