With programs like Canva, you can create professional looking designs. There are three subscription models: Canva Free, Canva Pro, and Canva for Teams. Depending on your choice, they are free or billed monthly (€11.99 per person and €13.99 for five team members). Now Microsoft is launching the Designer app, a very similar but more advanced artificial intelligence (AI)-enabled platform.
Briefly about what is Microsoft Designer
Microsoft Designer is a cloud-based AI-powered design tool that offers a range of features to help designers create stunning visuals, graphics, and presentations. It is part of the Microsoft Office suite and is available as a web application and a desktop application. Microsoft Designer is a versatile tool that covers most designer requirements, making it a great tool and choice for most designers
Designer with AI technology
Microsoft announced the Designer tool app back in October 2022, and now the plans are becoming more concrete. Microsoft has published a Designer preview with an expanded range of functions. The core is a new AI technology. The manufacturer itself says of its application that it helps “get started quickly, improve creative workflows and overcome creative obstacles.” This is how graphics, social media posts, invitations & co. are created.
Features of AI Microsoft Designer
- Multiple design templates: The tool comes with a range of design templates that users can select from to create their designs. These templates are based on popular design styles and trends and can be customized as needed.
- Customizable design elements: Users can customize their designs by adjusting colors, font sizes, and other design elements to create a personalized look and feel.
- Automated design process: The tool’s AI algorithm generates creatives automatically, making the design process faster and more efficient.
- Integration with other designer tools: Microsoft Designer app can be integrated with other design tools such as Adobe Creative Cloud, making it a versatile addition to any designer’s workflow.
Impact on the design industry
Microsoft Designer app has the potential to revolutionize the design industry by making process faster, more efficient, and more accessible. It’s designed to assist designers in creating high-quality visuals without the need for extensive design skills or experience. The tool’s AI algorithm generates creatives automatically, reducing the time and effort required to create visually appealing graphics. This means that designers can focus on other aspects of the design process, such as strategy and creative direction, while the tool handles the more mundane tasks.
Working with the Designer AI tool
It all starts with a simple description of your project. Thanks to AI, you’ll get a flood of relevant images, accompanying text, and design suggestions in one fell swoop. If you don’t really have an idea of how best to describe your project, Microsoft says you simply “type in a phrase that captures your thoughts, and you’ll quickly get text suggestions – from headlines to short texts – with font suggestions that match your design.”
Designer in Edge web browser
Change the original size of the design and the elements used will automatically adjust. You can choose from up to 20 different social media layouts on Instagram, Facebook, LinkedIn and other platforms. Those who get inspired while surfing the web will benefit from an integration of the designer into the sidebar of Microsoft’s Edge web browser. The US company emphasizes that Edge is the first and only browser with an integrated AI-controlled graphic design app. The manufacturer goes on to say about its use in Edge: “You don’t have to leave the page you’re on, switch windows, or download an extension for your browser (…).”
Microsoft Designer – costs for subscribers
The app uses user-created content and DALL-E 2 (text-to-image AI from OpenAI). Once the App is generally available, there will be both a free and a premium version for Microsoft 365 Single and Family subscribers. The Microsoft 365 Single package currently costs 69 euros per year, while the Family package hits 99 euros for one year (as of May 2, 2023). Sounds like a lot at first, but if you compare the service with the usual prices of graphic and communication designers, you’ll get off easy. They not infrequently charge from 300 euros upwards, depending on the project.
Non-professional budget decision, of course, causes concern
What sounds like a great solution for people without professional knowledge and with a small wallet naturally also raises concerns – especially for professionals in the graphic and communication design segment who have learned their craft from scratch. The conscious use of AI is and remains an exciting topic.
- Is Designer app suitable for professional designers?
- Yes, App is suitable for professional designers as it offers a wide range of features that cater to all designing needs.
- Can Microsoft Designer be used for creating social media posts?
- Yes, the product offers a wide range of templates for creating social media posts, making it an ideal choice for designers.
- Is App easy to use for beginners?
- Yes, it has an intuitive and user-friendly interface, making it easy for beginners to create stunning visuals without any prior experience.
- Can I access my designs created using Microsoft Designer from anywhere?
- Yes, this is a cloud-based tool, which means that you can access your designs from anywhere, on any device.
- Is Microsoft Designer cost-effective compared to other design tools?
- Yes, a solution is a cost-effective tool compared to other design tools available in the market. It offers a wide range of features at an affordable price.
- Can I collaborate with other designers while using Microsoft Designer?
- Yes, Microsoft Designer app tool comes with collaboration tools that allow designers to work on projects together. This feature is particularly useful for teams working remotely.
Our humble conclusion
Microsoft Designer is a good choice for most designers looking for a versatile, user-friendly, and cost-effective tool. It’s great for creating creatives, designs, visualizations, and more. Yes, the product may not be perfect, it may have competitors that have already been tested by time. But it is also worth recalling that its advantage is that it is supplemented with artificial intelligence and should surprise users. Maybe not immediately, but we believe that it will happen in the near future!
Microsoft Designer offers a wide range of tools and features, including collaboration tools, making it the perfect choice for designers. With Microsoft Designer, digital content creators can easily create stunning visuals, graphics, and presentations. So, if you are looking for a design tool that will satisfy all your design needs, try Microsoft Designer.